The customer journey: a proposal of indicators to evaluate integration and customer orientation

  1. Palazón, M.
  2. López, M.
  3. Sicilia, M.
  4. López, I.
Journal:
Journal of Marketing Communications

ISSN: 1466-4445,  1352-7266

Year of publication: 2022

Volume: 28

Issue: 5

Pages: 528-559

Type: Article

DOI: 10.1080/13527266.2022.2051584 GOOGLE SCHOLAR
Data source: Scopus