Departamento: Marketing

Centro académico: Faculty of Economics and Business

Area: Marketing and Market Research

Research group: Consumer Behavior

Was part of these groups:

Email: mariolap@um.es

Doctor by the Universidad de Murcia with the thesis Análisis de la efectividad de la promoción de ventas con incentivos monetarios y no monetarios 2005. Supervised by Dr. Elena Delgado Ballester.