Why should you respond to customer complaints on a personal level? The silent observer's perspective

  1. López-López, I.
  2. Palazón, M.
  3. Sánchez-Martínez, J.A.
Aldizkaria:
Journal of Research in Interactive Marketing

ISSN: 2040-7122

Argitalpen urtea: 2021

Alea: 15

Zenbakia: 4

Orrialdeak: 661-684

Mota: Artikulua

DOI: 10.1108/JRIM-04-2020-0090 GOOGLE SCHOLAR