Why should you respond to customer complaints on a personal level? The silent observer's perspective

  1. López-López, I.
  2. Palazón, M.
  3. Sánchez-Martínez, J.A.
Journal:
Journal of Research in Interactive Marketing

ISSN: 2040-7122

Year of publication: 2021

Volume: 15

Issue: 4

Pages: 661-684

Type: Article

DOI: 10.1108/JRIM-04-2020-0090 GOOGLE SCHOLAR
Data source: Scopus