Adding clicks to bricks: A study of the consequences on customer loyalty in a service context

  1. Fernández-Sabiote, E.
  2. Román, S.
Revue:
Electronic Commerce Research and Applications

ISSN: 1567-4223

Année de publication: 2012

Volumen: 11

Número: 1

Pages: 36-48

Type: Communication dans un congrès

DOI: 10.1016/J.ELERAP.2011.07.007 GOOGLE SCHOLAR