Adding clicks to bricks: A study of the consequences on customer loyalty in a service context

  1. Fernández-Sabiote, E.
  2. Román, S.
Journal:
Electronic Commerce Research and Applications

ISSN: 1567-4223

Year of publication: 2012

Volume: 11

Issue: 1

Pages: 36-48

Type: Conference paper

DOI: 10.1016/J.ELERAP.2011.07.007 GOOGLE SCHOLAR
Data source: Scopus