Publicaciones (46) Publicaciones de Maria Dolores Palazon Vidal

2023

  1. Complaint Handling and Channel Selection in the Interactive Marketing Era

    The Palgrave Handbook of Interactive Marketing (Springer International Publishing), pp. 571-592

  2. Consumer motivations for engaging with corporate social responsibility on social media

    Spanish journal of marketing-ESIC, Vol. 27, Núm. 2

  3. Developing customer engagement through communication consistency and channel coordination

    Spanish journal of marketing-ESIC, Vol. 27, Núm. 2

  4. The combined effect of front-of-package labels and influencer recommendations on food choice decisions

    Appetite, Vol. 191

2022

  1. Desarrollo de un escape room online: el entretenimiento como factor clave para el aprendizaje

    Actas del Congreso Internacional Virtual USATIC 2022. Ubicuo y Social: Aprendizaje con TIC (Servicio de Publicaciones), pp. 167

  2. The customer journey: a proposal of indicators to evaluate integration and customer orientation

    Journal of Marketing Communications, Vol. 28, Núm. 5, pp. 528-559

2021

  1. El rol del eWOM en la comunicación de RSC en redes sociales

    Anagramas: Rumbos y sentidos de la comunicación, Vol. 19, Núm. 38

  2. Marketing en redes sociales

    Escuela Superior de Gestión Comercial y Marketing, ESIC

  3. The evaluation of the consumer journey through omnichannel integration: A proposal of indicators

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

  4. Why should you respond to customer complaints on a personal level? The silent observer's perspective

    Journal of Research in Interactive Marketing, Vol. 15, Núm. 4, pp. 661-684

2020

  1. Anthropomorphized vs objectified brands: which brand version is more loved?

    European journal of management and business economics, Vol. 29, Núm. 2, pp. 150-165

  2. El escape room como elemento motivador del aprendizaje y de ayuda en la adquisición de competencias

    Edunovatic 2020. Conference Proceedings: 5th Virtual International Conference on Education, Innovation and ICT, December 10 - 11, 2020

  3. El impacto del cambio a la utilización de software libre en la formación en ciencias sociales

    Edunovatic 2020. Conference Proceedings: 5th Virtual International Conference on Education, Innovation and ICT, December 10 - 11, 2020

  4. Intentional vs. unintentional influences of social media friends

    Electronic Commerce Research and Applications, Vol. 42

2019

  1. Fostering brand love in Facebook brand pages

    Online Information Review, Vol. 43, Núm. 5, pp. 710-727

2017

  1. This anthropomorphised brand is so loveable: the role of self-brand integration

    Spanish journal of marketing-ESIC, Vol. 21, Núm. 2, pp. 89-101

2016

  1. Brand Pages as a Communication Tool: A State of the Art and a Research Agenda

    ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (EMERALD GROUP PUBLISHING LTD), pp. 169-188

  2. The need to belong and self-disclosure in positive word-of-mouth behaviours: The moderating effect of self-brand connection

    Journal of Consumer Behaviour, Vol. 15, Núm. 1, pp. 60-71

2015

  1. The influence of “Facebook friends” on the intention to join brand pages

    Journal of Product and Brand Management, Vol. 24, Núm. 6, pp. 580-595

2014

  1. El papel de las redes sociales como generadoras de "amor a la marca"

    Universia Business Review, Núm. 41, pp. 18-39