Publicaciones en las que colabora con Ines Lopez Lopez (5)

2023

  1. Complaint Handling and Channel Selection in the Interactive Marketing Era

    The Palgrave Handbook of Interactive Marketing (Springer International Publishing), pp. 571-592

2022

  1. The customer journey: a proposal of indicators to evaluate integration and customer orientation

    Journal of Marketing Communications, Vol. 28, Núm. 5, pp. 528-559

2021

  1. Marketing en redes sociales

    Escuela Superior de Gestión Comercial y Marketing, ESIC

  2. Why should you respond to customer complaints on a personal level? The silent observer's perspective

    Journal of Research in Interactive Marketing, Vol. 15, Núm. 4, pp. 661-684

2020

  1. El escape room como elemento motivador del aprendizaje y de ayuda en la adquisición de competencias

    Edunovatic 2020. Conference Proceedings: 5th Virtual International Conference on Education, Innovation and ICT, December 10 - 11, 2020