Ines Lopez Lopez-rekin lankidetzan egindako argitalpenak (5)

2023

  1. Complaint Handling and Channel Selection in the Interactive Marketing Era

    The Palgrave Handbook of Interactive Marketing (Springer International Publishing), pp. 571-592

2022

  1. The customer journey: a proposal of indicators to evaluate integration and customer orientation

    Journal of Marketing Communications, Vol. 28, Núm. 5, pp. 528-559

2021

  1. Marketing en redes sociales

    Escuela Superior de Gestión Comercial y Marketing, ESIC

  2. Why should you respond to customer complaints on a personal level? The silent observer's perspective

    Journal of Research in Interactive Marketing, Vol. 15, Núm. 4, pp. 661-684

2020

  1. El escape room como elemento motivador del aprendizaje y de ayuda en la adquisición de competencias

    Edunovatic 2020. Conference Proceedings: 5th Virtual International Conference on Education, Innovation and ICT, December 10 - 11, 2020