La figura del portavoz en la comunicación de una crisis sanitaria:el caso del gobierno español durante la COVID-19.

  1. José Miguel Rojo Martínez 1
  2. Salvador Moreno Moreno 1
  3. Alejandro Soler Contreras 1
  1. 1 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

Journal:
Revista de Comunicación y Salud: RCyS

ISSN: 2173-1675

Year of publication: 2020

Issue Title: Monográfico Covid-19

Volume: 10

Issue: 2

Pages: 397-416

Type: Article

DOI: 10.35669/RCYS.2020.10(2).397-416 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Revista de Comunicación y Salud: RCyS

Abstract

Throughoutthispaper,theexerciseofthespeakerroleintheGovernmentofSpainduringthehealthcrisiscausedbyCOVID-19isanalyzedinperspectivewiththeavailabletheoryandtakingthecasestudyasfundamentalmethodology.Theclassicvariablesoncrisisspeaker(profile,numberofspeakers,relationtothemediaanddecision-makingcapacityornotofwhoshouldcarryoutthiswork)areevaluatedinthelightofthestrategyfollowedbytheSpanishExecutive,concludingthatacoordinatedandmixedmulti-voicesystemhasbeenchosen.ThisformathasraisedsomedysfunctionsandinithighlightsincludeDoctorFernandoSimón,theMinisterofHealth,SalvadorIllaandthePresidentoftheGovernment,PedroSánchez.Inordertobeabletodiscusstheprevioustheoreticalevidence,indicatorsareprovidedonthecommunicationofthiscrisisandsomeconflictingpointsarecollectedthatcouldserveforafutureimprovementofmessagestransmissioninthistypeofsituation.Ifuntilnowithasbeenproventhattherecannotbegoodcrisismanagementwithoutpropercommunicationplanning,inthefuture,thenewhealthandecologicalscenarioswillgeneratehighlymediatedmassivethreatcontextsforwhichthecorrectchoiceofthecrisisspeakerwillbedecisive

Data source: Dialnet