La figura del portavoz en la comunicación de una crisis sanitaria:el caso del gobierno español durante la COVID-19.
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Universidad de Murcia
info
ISSN: 2173-1675
Datum der Publikation: 2020
Titel der Ausgabe: Monográfico Covid-19
Ausgabe: 10
Nummer: 2
Seiten: 397-416
Art: Artikel
Andere Publikationen in: Revista de Comunicación y Salud: RCyS
Zusammenfassung
Throughoutthispaper,theexerciseofthespeakerroleintheGovernmentofSpainduringthehealthcrisiscausedbyCOVID-19isanalyzedinperspectivewiththeavailabletheoryandtakingthecasestudyasfundamentalmethodology.Theclassicvariablesoncrisisspeaker(profile,numberofspeakers,relationtothemediaanddecision-makingcapacityornotofwhoshouldcarryoutthiswork)areevaluatedinthelightofthestrategyfollowedbytheSpanishExecutive,concludingthatacoordinatedandmixedmulti-voicesystemhasbeenchosen.ThisformathasraisedsomedysfunctionsandinithighlightsincludeDoctorFernandoSimón,theMinisterofHealth,SalvadorIllaandthePresidentoftheGovernment,PedroSánchez.Inordertobeabletodiscusstheprevioustheoreticalevidence,indicatorsareprovidedonthecommunicationofthiscrisisandsomeconflictingpointsarecollectedthatcouldserveforafutureimprovementofmessagestransmissioninthistypeofsituation.Ifuntilnowithasbeenproventhattherecannotbegoodcrisismanagementwithoutpropercommunicationplanning,inthefuture,thenewhealthandecologicalscenarioswillgeneratehighlymediatedmassivethreatcontextsforwhichthecorrectchoiceofthecrisisspeakerwillbedecisive