Manuela
Lopez Perez
Profesores Titulares de Universidad
Universidad Católica del Norte
Antofagasta, ChilePublicaciones en colaboración con investigadores/as de Universidad Católica del Norte (10)
2023
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Modeling and simulating Chinese cross-border e-commerce: an agent-based simulation approach
Journal of Simulation, Vol. 17, Núm. 6, pp. 658-675
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The Effect of Message Repetition on Information Diffusion on Twitter: An Agent-Based Approach
IEEE Transactions on Professional Communication, Vol. 66, Núm. 2, pp. 150-169
2019
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Whom do i Choose to Diffuse Information onTwitter? An Agent-Based Model Approach
IEEE Latin America Transactions, Vol. 17, Núm. 4, pp. 677-683
2018
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Using an agent-based model to measure the message repetition effect on Twitter
Proceedings of the ACM Symposium on Applied Computing
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¿Cómo afecta al consumidor la publicidad presentada en los videojuegos en dispositivos móviles?
aDResearch: Revista Internacional de Investigación en Comunicación, Núm. 17, pp. 30-45
2017
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Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness
Internet Research, Vol. 27, Núm. 1, pp. 21-51
2016
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Brand Pages as a Communication Tool: A State of the Art and a Research Agenda
ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (EMERALD GROUP PUBLISHING LTD), pp. 169-188
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WOM Marketing in Social Media
ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (EMERALD GROUP PUBLISHING LTD), pp. 149-168
2015
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An open agent-based model to simulate the effect of WOM marketing campaigns
EAI International Conference on Bio-inspired Information and Communications Technologies (BICT)
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The influence of “Facebook friends” on the intention to join brand pages
Journal of Product and Brand Management, Vol. 24, Núm. 6, pp. 580-595