An open agent-based model to simulate the effect of WOM marketing campaigns
- Leger, P.
- López, M.
- Hidalgo-Alcázar, C.
- Fukuda, H.
Actas:
EAI International Conference on Bio-inspired Information and Communications Technologies (BICT)
ISSN: 2411-6777
Año de publicación: 2015
Tipo: Aportación congreso