Publikationen in Zusammenarbeit mit Forschern von Universidad Católica del Norte (10)

2023

  1. Modeling and simulating Chinese cross-border e-commerce: an agent-based simulation approach

    Journal of Simulation, Vol. 17, Núm. 6, pp. 658-675

  2. The Effect of Message Repetition on Information Diffusion on Twitter: An Agent-Based Approach

    IEEE Transactions on Professional Communication, Vol. 66, Núm. 2, pp. 150-169

2019

  1. Whom do i Choose to Diffuse Information onTwitter? An Agent-Based Model Approach

    IEEE Latin America Transactions, Vol. 17, Núm. 4, pp. 677-683

2018

  1. Using an agent-based model to measure the message repetition effect on Twitter

    Proceedings of the ACM Symposium on Applied Computing

  2. ¿Cómo afecta al consumidor la publicidad presentada en los videojuegos en dispositivos móviles?

    aDResearch: Revista Internacional de Investigación en Comunicación, Núm. 17, pp. 30-45

2017

  1. Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness

    Internet Research, Vol. 27, Núm. 1, pp. 21-51

2016

  1. Brand Pages as a Communication Tool: A State of the Art and a Research Agenda

    ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (EMERALD GROUP PUBLISHING LTD), pp. 169-188

  2. WOM Marketing in Social Media

    ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (EMERALD GROUP PUBLISHING LTD), pp. 149-168

2015

  1. An open agent-based model to simulate the effect of WOM marketing campaigns

    EAI International Conference on Bio-inspired Information and Communications Technologies (BICT)

  2. The influence of “Facebook friends” on the intention to join brand pages

    Journal of Product and Brand Management, Vol. 24, Núm. 6, pp. 580-595