Publicaciones en colaboración con investigadores/as de Universidad Miguel Hernández de Elche (6)

2023

  1. Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality

    Electronic Commerce Research, Vol. 23, Núm. 2, pp. 739-783

2019

  1. E-Commerce C2C en Chile: incorporación de la reputación y de la confianza en el TAM

    Journal of Technology Management & Innovation, Vol. 14, Núm. 3, pp. 72-81

  2. The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness

    Journal of Interactive Marketing, Vol. 47, pp. 35-52

2012

  1. The role of e-WOM in international communication

    Handbook of Research on International Advertising (Edward Elgar Publishing Ltd.), pp. 325-350

  2. When hedonic products help regulate my mood

    Marketing Letters, Vol. 23, Núm. 3, pp. 701-717

2009

  1. Consideration sets in online shopping environments: the effects of search tool and information load

    Electronic Commerce Research and Applications, Vol. 8, Núm. 5, pp. 252-262