Marketing
Universidad Miguel Hernández de Elche
Elche, EspañaPublicacions en col·laboració amb investigadors/es de Universidad Miguel Hernández de Elche (6)
2023
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Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality
Electronic Commerce Research, Vol. 23, Núm. 2, pp. 739-783
2019
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E-Commerce C2C en Chile: incorporación de la reputación y de la confianza en el TAM
Journal of Technology Management & Innovation, Vol. 14, Núm. 3, pp. 72-81
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The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness
Journal of Interactive Marketing, Vol. 47, pp. 35-52
2012
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The role of e-WOM in international communication
Handbook of Research on International Advertising (Edward Elgar Publishing Ltd.), pp. 325-350
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When hedonic products help regulate my mood
Marketing Letters, Vol. 23, Núm. 3, pp. 701-717
2009
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Consideration sets in online shopping environments: the effects of search tool and information load
Electronic Commerce Research and Applications, Vol. 8, Núm. 5, pp. 252-262