Brand Stereotypes: On the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification

  1. Delgado-Ballester, E.
  2. Fernandez-Sabiote, E.
Revue:
Journal of Business Research

ISSN: 0148-2963

Année de publication: 2024

Volumen: 177

Type: Article

DOI: 10.1016/J.JBUSRES.2024.114635 GOOGLE SCHOLAR lock_openAccès ouvert editor

Objectifs de Développement Durable

La source de données: Scopus