Brand Stereotypes: On the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification

  1. Delgado-Ballester, E.
  2. Fernandez-Sabiote, E.
Revista:
Journal of Business Research

ISSN: 0148-2963

Any de publicació: 2024

Volum: 177

Tipus: Article

DOI: 10.1016/J.JBUSRES.2024.114635 GOOGLE SCHOLAR lock_openAccés obert editor

Objectius de Desenvolupament Sostenible

Font de les dades: Scopus