Brand Stereotypes: On the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification

  1. Delgado-Ballester, E.
  2. Fernandez-Sabiote, E.
Aldizkaria:
Journal of Business Research

ISSN: 0148-2963

Argitalpen urtea: 2024

Alea: 177

Mota: Artikulua

DOI: 10.1016/J.JBUSRES.2024.114635 GOOGLE SCHOLAR lock_openSarbide irekia editor

Garapen Iraunkorreko Helburuak

Datuen iturria: Scopus