Brand Pages as a Communication Tool: A State of the Art and a Research Agenda

  1. Sicilia, Maria
  2. Palazon, Mariola
  3. Lopez, Manuela
Libro:
ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS
  1. DePelsmacker, P (coord.)

ISBN: 978-1-78560-312-9,  978-1-78560-313-6

Ano de publicación: 2016

Páxinas: 169-188

Tipo: Capítulo de libro

GOOGLE SCHOLAR
Fonte de datos: WoS