Brand Pages as a Communication Tool: A State of the Art and a Research Agenda

  1. Sicilia, Maria
  2. Palazon, Mariola
  3. Lopez, Manuela
Book:
ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS
  1. DePelsmacker, P (coord.)

ISBN: 978-1-78560-312-9,  978-1-78560-313-6

Year of publication: 2016

Pages: 169-188

Type: Book chapter

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Data source: WoS