Brand Pages as a Communication Tool: A State of the Art and a Research Agenda
Buch:
ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS
- DePelsmacker, P (coord.)
ISBN: 978-1-78560-312-9, 978-1-78560-313-6
Datum der Publikation: 2016
Seiten: 169-188
Art: Buch-Kapitel