COVID-19La no percepción del riesgo
ISSN: 2172-0223
Ano de publicación: 2020
Título do exemplar: La comunicación política en tiempos de pandemia: el impacto del COVID-19
Número: 41
Páxinas: 34-35
Tipo: Artigo
Outras publicacións en: Más poder local
Resumo
Managing a pandemic like COVID-19 tests the processes of a crisis communication management.We identify three threats: the nonperception of risk, the duration of the crisis and its side effects. It is difficult to avoid a crisis, but its effects can be minimized.It is necessary to define its characteristics to design a tactic that reduces its impact.