COVID-19La no percepción del riesgo
ISSN: 2172-0223
Argitalpen urtea: 2020
Zenbakien izenburua: La comunicación política en tiempos de pandemia: el impacto del COVID-19
Zenbakia: 41
Orrialdeak: 34-35
Mota: Artikulua
Beste argitalpen batzuk: Más poder local
Laburpena
Managing a pandemic like COVID-19 tests the processes of a crisis communication management.We identify three threats: the nonperception of risk, the duration of the crisis and its side effects. It is difficult to avoid a crisis, but its effects can be minimized.It is necessary to define its characteristics to design a tactic that reduces its impact.