The role of platform quality and publicly owned platforms in the free-to-air broadcasting industry

  1. Miguel González-Maestre 1
  2. Francisco Martínez-Sánchez 1
  1. 1 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

Revista:
SERIEs : Journal of the Spanish Economic Association

ISSN: 1869-4195

Año de publicación: 2014

Volumen: 5

Número: 1

Páginas: 105-124

Tipo: Artículo

DOI: 10.1007/S13209-013-0102-6 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: SERIEs : Journal of the Spanish Economic Association

Resumen

In this study, we consider the role of a publicly owned platform and programme quality in the free-to-air broadcasting industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the welfare implications of our analysis and generate policy implications regarding the optimal level of government intervention in the broadcasting industry.

Fuente de los datos: Dialnet