The role of platform quality and publicly owned platforms in the free-to-air broadcasting industry
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Universidad de Murcia
info
ISSN: 1869-4195
Année de publication: 2014
Volumen: 5
Número: 1
Pages: 105-124
Type: Article
D'autres publications dans: SERIEs : Journal of the Spanish Economic Association
Objectifs de Développement Durable
Résumé
In this study, we consider the role of a publicly owned platform and programme quality in the free-to-air broadcasting industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the welfare implications of our analysis and generate policy implications regarding the optimal level of government intervention in the broadcasting industry.