The role of platform quality and publicly owned platforms in the free-to-air broadcasting industry

  1. Miguel González-Maestre 1
  2. Francisco Martínez-Sánchez 1
  1. 1 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

Revista:
SERIEs : Journal of the Spanish Economic Association

ISSN: 1869-4195

Any de publicació: 2014

Volum: 5

Número: 1

Pàgines: 105-124

Tipus: Article

DOI: 10.1007/S13209-013-0102-6 DIALNET GOOGLE SCHOLAR lock_openAccés obert editor

Altres publicacions en: SERIEs : Journal of the Spanish Economic Association

Objectius de Desenvolupament Sostenible

Resum

In this study, we consider the role of a publicly owned platform and programme quality in the free-to-air broadcasting industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the welfare implications of our analysis and generate policy implications regarding the optimal level of government intervention in the broadcasting industry.

Fuente de los datos: Dialnet