The role of platform quality and publicly owned platforms in the free-to-air broadcasting industry

  1. Miguel González-Maestre 1
  2. Francisco Martínez-Sánchez 1
  1. 1 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

Aldizkaria:
SERIEs : Journal of the Spanish Economic Association

ISSN: 1869-4195

Argitalpen urtea: 2014

Alea: 5

Zenbakia: 1

Orrialdeak: 105-124

Mota: Artikulua

DOI: 10.1007/S13209-013-0102-6 DIALNET GOOGLE SCHOLAR lock_openSarbide irekia editor

Beste argitalpen batzuk: SERIEs : Journal of the Spanish Economic Association

Garapen Iraunkorreko Helburuak

Laburpena

In this study, we consider the role of a publicly owned platform and programme quality in the free-to-air broadcasting industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the welfare implications of our analysis and generate policy implications regarding the optimal level of government intervention in the broadcasting industry.

Datuen iturria: Dialnet