The expected benefit as determinant of deal-prone consumers response to sales promotions
ISSN: 0969-6989
Année de publication: 2011
Volumen: 18
Número: 6
Pages: 542-547
Type: Article
ISSN: 0969-6989
Année de publication: 2011
Volumen: 18
Número: 6
Pages: 542-547
Type: Article