The expected benefit as determinant of deal-prone consumers response to sales promotions

  1. Palazon, M.
  2. Delgado-Ballester, E.
Aldizkaria:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Argitalpen urtea: 2011

Alea: 18

Zenbakia: 6

Orrialdeak: 542-547

Mota: Artikulua

DOI: 10.1016/J.JRETCONSER.2011.07.004 GOOGLE SCHOLAR
Datuen iturria: Scopus