The expected benefit as determinant of deal-prone consumers response to sales promotions

  1. Palazon, M.
  2. Delgado-Ballester, E.
Journal:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Year of publication: 2011

Volume: 18

Issue: 6

Pages: 542-547

Type: Article

DOI: 10.1016/J.JRETCONSER.2011.07.004 GOOGLE SCHOLAR
Data source: Scopus