The moderating role of price consciousness on the effectiveness of price discounts and premium promotions
ISSN: 1061-0421
Année de publication: 2009
Volumen: 18
Número: 4
Pages: 306-312
Type: Article
ISSN: 1061-0421
Année de publication: 2009
Volumen: 18
Número: 4
Pages: 306-312
Type: Article