The moderating role of price consciousness on the effectiveness of price discounts and premium promotions

  1. Palazón, M.
  2. Delgado, E.
Aldizkaria:
Journal of Product and Brand Management

ISSN: 1061-0421

Argitalpen urtea: 2009

Alea: 18

Zenbakia: 4

Orrialdeak: 306-312

Mota: Artikulua

DOI: 10.1108/10610420910972837 GOOGLE SCHOLAR
Datuen iturria: Scopus