The moderating role of price consciousness on the effectiveness of price discounts and premium promotions

  1. Palazón, M.
  2. Delgado, E.
Journal:
Journal of Product and Brand Management

ISSN: 1061-0421

Year of publication: 2009

Volume: 18

Issue: 4

Pages: 306-312

Type: Article

DOI: 10.1108/10610420910972837 GOOGLE SCHOLAR
Data source: Scopus