Gestión pública y privada de la publicidad de juguetes. Regulación y autorregulación en la Unión Europea y España

  1. Esther Martínez Pastor 1
  2. Carmen Gaona 1
  3. Miguel Ángel Nicolás 2
  1. 1 Universidad Rey Juan Carlos
    info

    Universidad Rey Juan Carlos

    Madrid, España

    ROR https://ror.org/01v5cv687

  2. 2 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

Journal:
Gestión y política pública

ISSN: 2448-9182,  1405-1079

Year of publication: 2017

Volume: 26

Issue: 2

Pages: 453-490

Type: Article

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Abstract

The aim of the article discusses what the rules and codes of self-regulation that regulates the advertising of toys and the involvement of public and private sector to protect the child. To do this, we will identify and analyze the directives in the European Union and the rules in Spain and codes of self-regulation driven by European and Spanish industry. We will discuss the case study in which the spots broadcast at Christmas in Spain 2013 and we are analyzed if the ads conform to laws regulatory and codes of self-regulation.

Data source: Dialnet