Facultad de Economía y Empresa
Centro académico
Universidad Católica del Norte
Antofagasta, ChilePublicacións en colaboración con investigadores/as de Universidad Católica del Norte (14)
2024
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Do financial constraints lead to environmental, social and governance controversies? The role of country context
Business Strategy and the Environment
2023
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Corporate social responsibility and financial performance: Does country sustainability matter?
Corporate Social Responsibility and Environmental Management, Vol. 30, Núm. 6, pp. 3075-3094
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Developing a country's sustainability indicator: An analysis of the effect on trade openness
Environmental and Sustainability Indicators, Vol. 19
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Modeling and simulating Chinese cross-border e-commerce: an agent-based simulation approach
Journal of Simulation, Vol. 17, Núm. 6, pp. 658-675
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The Effect of Message Repetition on Information Diffusion on Twitter: An Agent-Based Approach
IEEE Transactions on Professional Communication, Vol. 66, Núm. 2, pp. 150-169
2019
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Whom do i Choose to Diffuse Information onTwitter? An Agent-Based Model Approach
IEEE Latin America Transactions, Vol. 17, Núm. 4, pp. 677-683
2018
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Using an agent-based model to measure the message repetition effect on Twitter
Proceedings of the ACM Symposium on Applied Computing
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¿Cómo afecta al consumidor la publicidad presentada en los videojuegos en dispositivos móviles?
aDResearch: Revista Internacional de Investigación en Comunicación, Núm. 17, pp. 30-45
2017
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Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness
Internet Research, Vol. 27, Núm. 1, pp. 21-51
2016
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Brand Pages as a Communication Tool: A State of the Art and a Research Agenda
ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (EMERALD GROUP PUBLISHING LTD), pp. 169-188
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WOM Marketing in Social Media
ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (EMERALD GROUP PUBLISHING LTD), pp. 149-168
2015
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An open agent-based model to simulate the effect of WOM marketing campaigns
EAI International Conference on Bio-inspired Information and Communications Technologies (BICT)
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The influence of “Facebook friends” on the intention to join brand pages
Journal of Product and Brand Management, Vol. 24, Núm. 6, pp. 580-595
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Town centre management: How web interactivity influences the image of a tourist destination
Journal of Urban Regeneration and Renewal, Vol. 8, Núm. 4, pp. 356-366