Departamento: Marketing

Centro académico: Faculty of Economics and Business

Area: Marketing and Market Research

Research group: Consumer Behavior

Email: mcarmenalarcon@um.es

Doctor by the Universidad de Castilla-La Mancha with the thesis Adopción y uso de redes sociales virtuales. Un enfoque transcultural 2011. Supervised by Dr. Miguel Angel Gómez Borja, Dr. Carlota Lorenzo Romero.