Departamento: Marketing

Centro académico: Faculty of Economics and Business

Area: Marketing and Market Research

Research group: Consumer Behavior

Email: mellinas@um.es

Personal web: http://www.mellinas.es

Doctor by the Universidad Politécnica de Cartagena with the thesis Análisis y aplicaciones de los sistemas de medición de la reputación online de los hoteles 2015. Supervised by Dr. Juan Jesús Bernal García, Dr. Soledad María Martínez María-Dolores.

Professor at University of Murcia. Research about tourist satisfaction, online reviews and social media.