Manuela Lopez Perez-rekin lankidetzan egindako argitalpenak (10)

2023

  1. The combined effect of front-of-package labels and influencer recommendations on food choice decisions

    Appetite, Vol. 191

2022

  1. The customer journey: a proposal of indicators to evaluate integration and customer orientation

    Journal of Marketing Communications, Vol. 28, Núm. 5, pp. 528-559

2021

  1. Marketing en redes sociales

    Escuela Superior de Gestión Comercial y Marketing, ESIC

  2. The evaluation of the consumer journey through omnichannel integration: A proposal of indicators

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

2020

  1. El escape room como elemento motivador del aprendizaje y de ayuda en la adquisición de competencias

    Edunovatic 2020. Conference Proceedings: 5th Virtual International Conference on Education, Innovation and ICT, December 10 - 11, 2020

  2. El impacto del cambio a la utilización de software libre en la formación en ciencias sociales

    Edunovatic 2020. Conference Proceedings: 5th Virtual International Conference on Education, Innovation and ICT, December 10 - 11, 2020

  3. Intentional vs. unintentional influences of social media friends

    Electronic Commerce Research and Applications, Vol. 42

2016

  1. Brand Pages as a Communication Tool: A State of the Art and a Research Agenda

    ADVERTISING IN NEW FORMATS AND MEDIA: CURRENT RESEARCH AND IMPLICATIONS FOR MARKETERS (EMERALD GROUP PUBLISHING LTD), pp. 169-188

2015

  1. The influence of “Facebook friends” on the intention to join brand pages

    Journal of Product and Brand Management, Vol. 24, Núm. 6, pp. 580-595

2013

  1. La formación de actitudes en la elección de un destino turístico: el caso de Londres

    Casos de comportamiento del consumidor: reflexiones para la dirección de marketing (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 201-209