Publications (36) Publications de Manuela Lopez Perez

2024

  1. Make me happy, make it credible – the effect of CSR message framing on online brand engagement

    Management Decision, Vol. 62, Núm. 2, pp. 532-548

2023

  1. Modeling and simulating Chinese cross-border e-commerce: an agent-based simulation approach

    Journal of Simulation, Vol. 17, Núm. 6, pp. 658-675

  2. Nightmares in “the happiest place on earth”: dissatisfaction in theme parks during the post-COVID era

    Leisure Studies, Vol. 42, Núm. 4, pp. 524-535

  3. The Effect of Message Repetition on Information Diffusion on Twitter: An Agent-Based Approach

    IEEE Transactions on Professional Communication, Vol. 66, Núm. 2, pp. 150-169

  4. The combined effect of front-of-package labels and influencer recommendations on food choice decisions

    Appetite, Vol. 191

  5. What Do We Know About Influencers on Social Media? Toward a New Conceptualization and Classification of Influencers

    The Palgrave Handbook of Interactive Marketing (Springer International Publishing), pp. 593-622

2022

  1. How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives

    Journal of Research in Interactive Marketing, Vol. 16, Núm. 1, pp. 154-171

  2. The customer journey: a proposal of indicators to evaluate integration and customer orientation

    Journal of Marketing Communications, Vol. 28, Núm. 5, pp. 528-559

2021

  1. Marketing en redes sociales

    Escuela Superior de Gestión Comercial y Marketing, ESIC

  2. The evaluation of the consumer journey through omnichannel integration: A proposal of indicators

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

2020

  1. El escape room como elemento motivador del aprendizaje y de ayuda en la adquisición de competencias

    Edunovatic 2020. Conference Proceedings: 5th Virtual International Conference on Education, Innovation and ICT, December 10 - 11, 2020

  2. El impacto del cambio a la utilización de software libre en la formación en ciencias sociales

    Edunovatic 2020. Conference Proceedings: 5th Virtual International Conference on Education, Innovation and ICT, December 10 - 11, 2020

  3. Intentional vs. unintentional influences of social media friends

    Electronic Commerce Research and Applications, Vol. 42

2019

  1. Estudio omnicanal de las empresas minoristas del sector cosmético en España

    Redmarka: revista académica de marketing aplicado, Vol. 23, Núm. 2, pp. 19-41

  2. Whom do i Choose to Diffuse Information onTwitter? An Agent-Based Model Approach

    IEEE Latin America Transactions, Vol. 17, Núm. 4, pp. 677-683

2018

  1. Estudio del comportamiento del consumidor chileno en Pinterest

    Redmarka: revista académica de marketing aplicado, Núm. 20, pp. 201-229

  2. Using an agent-based model to measure the message repetition effect on Twitter

    Proceedings of the ACM Symposium on Applied Computing

  3. What drives crowdfunding participation? The influence of personal and social traits

    Spanish journal of marketing-ESIC, Vol. 22, Núm. 2, pp. 163-182

  4. ¿Cómo afecta al consumidor la publicidad presentada en los videojuegos en dispositivos móviles?

    aDResearch: Revista Internacional de Investigación en Comunicación, Núm. 17, pp. 30-45

2017

  1. "click like if you like it": The effect of directional posts on social network sites

    Online Information Review, Vol. 41, Núm. 5, pp. 672-690