Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews
- Román, S.
- Riquelme, I.P.
- Iacobucci, D.
Aldizkaria:
Journal of Retailing and Consumer Services
ISSN: 0969-6989
Argitalpen urtea: 2024
Alea: 80
Mota: Artikulua