Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews

  1. Román, S.
  2. Riquelme, I.P.
  3. Iacobucci, D.
Revista:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Any de publicació: 2024

Volum: 80

Tipus: Article

DOI: 10.1016/J.JRETCONSER.2024.103907 GOOGLE SCHOLAR lock_openAccés obert editor
Font de les dades: Scopus