Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews

  1. Román, S.
  2. Riquelme, I.P.
  3. Iacobucci, D.
Zeitschrift:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Datum der Publikation: 2024

Ausgabe: 80

Art: Artikel

DOI: 10.1016/J.JRETCONSER.2024.103907 GOOGLE SCHOLAR lock_openOpen Access editor
Datenquelle: Scopus