Complaint Handling and Channel Selection in the Interactive Marketing Era

  1. Palazón, M.
  2. López-López, I.
Book:
The Palgrave Handbook of Interactive Marketing

ISBN: 9783031149603

Year of publication: 2023

Pages: 571-592

Type: Book chapter

DOI: 10.1007/978-3-031-14961-0_25 GOOGLE SCHOLAR
Data source: Scopus