Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context: An Abstract
- Butkouskaya, V.
- Llonch-Andreu, J.
- Alarcón-del-Amo, M.-D.-C.
Collection de livres:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Année de publication: 2023
Pages: 349-350
Type: Chapitre d'ouvrage
