Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context: An Abstract

  1. Butkouskaya, V.
  2. Llonch-Andreu, J.
  3. Alarcón-del-Amo, M.-D.-C.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2023

Pages: 349-350

Type: Book chapter

DOI: 10.1007/978-3-031-24687-6_145 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus