Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context: An Abstract

  1. Butkouskaya, V.
  2. Llonch-Andreu, J.
  3. Alarcón-del-Amo, M.-D.-C.
Liburu bilduma:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Argitalpen urtea: 2023

Orrialdeak: 349-350

Mota: Liburuko kapitulua

DOI: 10.1007/978-3-031-24687-6_145 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak

Datuen iturria: Scopus