The impact of congruence between the CSR activity and the company's core business on consumer response to CSR

Referencias bibliográficas

• Aaker, D., Brand extensions: The good, the bad, and the ugly. Sloan Management Review 31 (1990), 47–56.
• Aaker, D., Keller, K.L., Interpreting cross-cultural replications of brand extension research. International Journal of Research in Marketing 10 (1993), 55–59.
• Aguinis, H., Glavas, A., Embedded versus peripheral corporate social responsibility: Psychological foundations. Industrial and Organizational Psychology 6 (2013), 314–322.
• Bagozzi, R.P., Yi, Y., On the evaluation of structural equation models. Journal of the Academy of Marketing Science 16 (1988), 74–94.
• Barone, M.J., Miyazaki, A.D., Taylor, K.A., The influence of cause-related marketing on consumer choice: Does one good turn deserve another?. Journal of the Academy of Marketing Science 28 (2000), 248–262.
• Becker-Olsen, K.L., Cudmore, B.A., Hill, R.P., The impact of perceived corporate social responsibility on consumer behavior. Journal of Business Research 59 (2006), 46–53.
• Bhattacharya, C.B., Hayagreeva, R., Glynn, M.A., Understanding the bond of identification: An investigation of its correlates among art museum members. Journal of Marketing 59 (1995), 46–57.
• Bhattacharya, C.B., Sen, S., Consumer-company identification: A framework for understanding consumers’ relationships with companies. Journal of Marketing 67 (2003), 76–88.
• Bhattacharya, C.B., Sen, S., Doing better at doing good: When, why, and how consumers respond to corporate social initiatives. California Management Review 47 (2004), 9–24.
• Bigné E., Currás-Pérez, R., Sánchez-García, I., Brand credibility in cause-related marketing: The moderating role of consumer values. Journal of Product & Brand Management 18:6 (2009), 437–447.
• Bigné E., Currás-Pérez, R., Aldás-Manzano, J., Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception. European Journal of Marketing 46:3/4 (2012), 575–594.
• Bougie, J.R.G., Pieters, R., Zeelenberg, M., Angry customers don't come back, they get back: The experience and behavioral implications of anger and dissatisfaction in services. Journal of the Academy of Marketing Science 31:4 (2003), 377–393.
• Boush, D.M., Friestad, M., Rose, G.M., Adolescent skepticism toward TV advertising and knowledge of advertiser tactics. Journal of Consumer Research 21 (1994), 165–175.
• Bower, G.H., Mood and memory. American Psychologist 36 (1981), 129–148.
• Brammer, S., Millington, A., Corporate reputation and philanthropy: An empirical analysis. Journal of Business Ethics 61 (2005), 29–44.
• Brown, T.J., Dacin, P.A., The company and the product: Corporate associations and consumer product responses. Journal of Marketing 61 (1997), 68–84.
• Buckley, P.J., Cross, A., De Mattos, C., The principle of congruity in the analysis of international business cooperation. International Business Review 24:6 (2015), 1048–1060.
• Campbell, M.C., Kirmani, A., Consumers’ use of persuasion knowledge: The effects of accessibility and cognitive capacity on perceptions of an influence agent. Journal of Consumer Research 27 (2000), 69–83.
• Carrigan, M., Attalla, A., The myth of the ethical consumer – Do ethics matter in purchase behavior?. Journal of Consumer Marketing 18 (2001), 560–578.
• Cone Communications, Cone Communications/Echo Global CSR Study. 2013.
• Cha, M.K., Yi, Y., Bagozzi, R.P., Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty. Cornell Hospitality Quarterly 57:3 (2016), 235–249.
• Cho, Y.-N., Different shades of green consciousness: The interplay of sustainability labeling and environmental impact on product evaluations. Journal of Business Ethics 128 (2014), 73–82.
• Dahlsrud, A., How corporate social responsibility is defined: An analysis of 37 definitions. Corporate Social Responsibility and Environmental Management 15 (2008), 1–13.
• Dean, D., Brand endorsement, popularity and event sponsorship as advertising cues affecting consumer pre-purchase attitudes. Journal of Advertising 28 (1999), 1–12.
• Dean, D., Associating the corporation with a charitable event trough sponsorship: Measuring the effects on corporate community relations. Journal of Advertising 32 (2002), 77–87.
• Du, S., Bhattacharya, C.B., Sen, S., Reaping relational rewards from corporate social responsibility: The role of competitive positioning. International Journal of Research in Marketing 24 (2007), 224–241.
• Ellen, P.S., Mohr, L.A., Webb, D.J., Charitable programs and the retailer: Do they mix?. Journal of Retailing 76 (2000), 393–406.
• Ford, G.T., Smith, D.B., Swasy, J.L., Consumer skepticism of advertising claims: Testing hypotheses from economics of information. Journal of Consumer Research 10 (1990), 433–441.
• Forehand, M.R., Grier, S., When is honesty the best policy? The effect of stated company intent on consumer skepticism. Journal of Consumer Psychology 13 (2003), 349–356.
• Fornell, C., Larcker, D.F., Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18 (1981), 39–50.
• Friestad, M., Wright, P., The persuasion knowledge model: How people cope with persuasion attempts. Journal of Consumer Research 21 (1994), 1–31.
• Gross, P., Wiedmann, K.-P., The vigor of a disregarded ally in sponsorship: Brand image transfer effects arising from a cosponsor. Psychology & Marketing, 2015.
• Gupta, S., Pirsch, J., The company-cause-customer congruence decision in cause related marketing. Journal of Consumer Marketing 23 (2006), 314–326.
• Haley, E., Exploring the construct of organization as source: Consumers’ understanding of organizational sponsorship of advocacy advertising. Journal of Advertising 25 (1996), 19–36.
• Hayes, A.F., Introduction to mediation, moderation, and conditional process analysis. 2013, The Guilford Press, New York.
• Hoeffler, S., Keller, K.L., Building brand equity through corporate societal marketing. Journal of Public Policy & Marketing 21 (2002), 78–89.
• Kwon, M., Saluja, G., Adaval, R., Who said what: The effects of cultural mindsets on perceptions of endorser-message relatedness. Journal of Consumer Psychology 3:25 (2015), 389–403.
• Lafferty, B.A., Goldsmith, R.E., Cause-brand alliances: Does the cause help the brand or does the brand help the cause?. Journal of Business Research 58 (2005), 423–429.
• Laroche, M., Bergeron, J., Barbaro-Forleo, G., Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing 18 (2001), 503–520.
• Lee, S.A., Jeong, M., Enhancing online brand experiences: An application of congruity theory”. International Journal of Hospitality Management 40 (2014), 49–58.
• Lee, R., Lockshin, L., Greenacre, L., A memory-theory perspective of country-image formation. Journal of International Marketing 24:2 (2016), 62–79.
• Lucke, S., Heinze, J., The role of choice in cause-related-marketing – Investigating the underlying mechanisms of cause and product involvement. Procedia – Social and Behavioral Sciences 213 (2015), 647–653.
• Marín, L., Ruiz, S., ‘I need you too’. Corporate identity attractiveness for consumer. Journal of Business Ethics, 2007 71 (2007), 245–270.
• Marín, L., Ruiz, S., Rubio, A., The role of identity salience in the effects of corporate social responsibility on consumer behavior. Journal of Business Ethics, 2009 84:1 (2009), 65–79.
• Marín, L., Cuestas, P.J., Román, S., Determinants of consumer attributions of corporate social responsibility. Journal of Business Ethics, 2015, 10.1007/s10551-015-2578-4 (in press).
• Menon, S., Kahn, B., Corporate sponsorships of philanthropic activities: When do they impact perception of sponsor brand?. Journal of Consumer Psychology 13 (2003), 316–327.
• Mohr, L., Webb, D., The effects of corporate social responsibility and price on consumer responses. Journal of Consumer Affairs 39 (2005), 121–147.
• Moosmayer, D., Fulhjan, A., Corporate motive and congruence in cause-related marketing. Journal of Product & Brand Management 22 (2013), 200–207.
• Nan, X., Heo, K., Consumer responses to Corporate Social Responsibility (CSR) initiatives: Examining the role of brand-cause congruence in cause-related marketing. Journal of Advertising 36 (2007), 63–74.
• Obermiller, C., Spangenberg, E.R., Development of a scale to measure consumer skepticism toward advertising. Journal of Consumer Psychology 7 (1998), 159–186.
• Osgood, C.E., Tannenbaum, P.H., The principle of congruity in the prediction of attitude change. Psychological Review 62 (1955), 42–55.
• Peloza, J., Using corporate social responsibility as insurance for financial performance. California Management Review 48 (2006), 52–72.
• Petty, R.E., Cacioppo, J.T., The elaboration likelihood model of persuasion. Advances in Experimental Social Psychology 19 (1986), 123–205.
• Porter, M.E., Kramer, M.R., Strategy and society. Harvard Business Review 84 (2006), 78–92.
• Priester, J., Petty, R., Source attributions and persuasion: Perceived honesty as a determinant of message scrutiny. Personality and Social Psychology Bulletin 21 (1995), 637–654.
• Rifon, N., Choi, S., Trimble, C., Li, H., Congruence effects in sponsorship: the mediating role of sponsor credibility and consumers attributions of sponsor motives. Journal of Advertising 33 (2004), 29–42.
• Rim, H., Yang, S., Lee, J., Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification. Journal of Business Research 69:9 (2016), 3213–3219.
• Robinson, S.R., Irmak, C., Jayachandran, S., Choice of cause in cause-related marketing. Journal of Marketing 76:4 (2012), 126–139.
• Rodgers, S., The effects of sponsor relevance on consumer reactions to internet sponsorships. Journal of Advertising 32:4 (2003) (2013), 67–76.
• Roy, D., The impact of congruence in cause marketing campaigns. Journal of Services Marketing 24 (2010), 255–263.
• Ruiz, S., Marín, L., La identificacion del consumidor con la empresa. Antecedentes e influencia sobre el comportamiento. Revista Española de Investigación de Marketing ESIC 12:2 (2008), 73–93.
• Satorra, A., Bentler, P.M., A scaled difference chi-square test statistic for moment structure analysis. Psychometrika 66 (2001), 507–514.
• Sen, S., Bhattacharya, C., Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research 38 (2001), 225–243.
• Simmons, C.J., Becker-Olsen, K.L., Achieving marketing objectives through social sponsorships. Journal of Marketing 70 (2006), 154–169.
• Singhapakdi, A., Lee, D.J., Sirgy, M.J., Senasu, K., The impact of incongruity between an organization's CSR orientation and its employees’ CSR orientation on employees’ quality of work life. Journal of Business Research 68:1 (2015), 60–66.
• Skarmeas, D., Leonidou, C.N., When consumers doubt, watch out! The role of CSR skepticism. Journal of Business Research 66 (2013), 1831–1838.
• Speed, R., Thompson, P., Determinants of sports sponsorship response. Journal of Academic in Marketing Science 28 (2000), 226–238.
• Spiller, S.A., Fitzsimons, G.J., Lynch, J.G. Jr., McClelland, G.H., Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression. Journal of Marketing Research 50:2 (2013), 277–288.
• Stumpf, C., Baum, M., Customer referral reward-brand-fit: A schema congruity perspective. Psychology & Marketing 33:7 (2016), 542–558.
• Till, B.D., Nowak, L.I., Toward effective use of cause-related marketing alliances. Journal of Product & Brand Management 9 (2000), 472–484.
• van Ingen, E., Bekkers, R., Generalized trust through civic engagement? Evidence from five national panel studies. Political Psychology 36:3 (2015), 277–294.
• Varadarajan, P.R., Menon, A., Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy. Journal of Marketing 52 (1988), 58–74.
• Weber, P.S., Weber, J.E., Sleeper, B.R., Schneider, K.L., Self-efficacy toward service, civic participation and the business student: Scale development and validation. Journal of Business Ethics 49:4 (2004), 359–369.
• Webb, D.J., Mohr, L.A., A typology of consumer responses to cause related marketing: From skeptics to socially concerned. Journal of Public Policy & Marketing 17 (1998), 226–238.
• Zhang, Y., Richard, B., Moderating effects of need for cognition on responses to positively versus negatively framed advertising messages. Journal of Advertising 28 (1999), 1–15.
• Zhang, J., Mao, E., From online motivations to ad clicks and to behavioral intentions: An empirical study of consumer response to social media advertising. Psychology & Marketing 33:3 (2016), 155–164.