How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives
- López, M.
- Sicilia, M.
- Verlegh, P.W.J.
ISSN: 2040-7122
Année de publication: 2022
Volumen: 16
Número: 1
Pages: 154-171
Type: Article
ISSN: 2040-7122
Année de publication: 2022
Volumen: 16
Número: 1
Pages: 154-171
Type: Article