How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives

  1. López, M.
  2. Sicilia, M.
  3. Verlegh, P.W.J.
Aldizkaria:
Journal of Research in Interactive Marketing

ISSN: 2040-7122

Argitalpen urtea: 2022

Alea: 16

Zenbakia: 1

Orrialdeak: 154-171

Mota: Artikulua

DOI: 10.1108/JRIM-03-2020-0059 GOOGLE SCHOLAR
Datuen iturria: Scopus